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ANDE

"We are thrilled with the site especially after realizing just how much work it takes to complete a project like this!"

Some Background...

This was my first project after finishing General Assembly and was an opportunity to apply what I had learned.  The Aspen Network of Development Entrepreneurs (ANDE) is a global membership network of organizations that propel entrepreneurship in emerging markets.  They needed help reorganizing some of their content as part of a light redesign (original site to the left).  I came on to help facilitate these changes.  I conducted user interviews to discover pain points.

The interviews revealed common pain points between users that I was able to address in wireframes and verify with user testing.  Users were able to find things on the page easier.

I revised the navigation as well which made things easier to find.  Also verified with user testing.

After verifying the wires in user testing and getting signoff from the client I created some color comps for the developer to work from.  The new site can been seen at http://www.andeglobal.org.

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