Find My Wine App
The Problem...
With so many wines to choose from how does one decide? What type of grape? Sweet, dry, oaky, spice?
Would a mobile app help with the decision process?
Verify with User Surveys
To see if this was a problem I conducted surveys both in person and online. The results showed that there was a desire for a mobile app. Not only to help select a wine but also to provide information to increase wine knowledge.
Competitive Analysis
Now that I had confirmed there was a desire for such an app I reviewed what other apps were out there and what could be done to improve the user experience.
Personas
Who is going to use this app? Based on the surveys there was a wide range of user types. There were people who knew very little about wine (other than they liked it) to people who knew a fair amount. To make sure I kept the end user at the forefront I created 4 different personas.
With the personas established I began creating userflows for each of them. This in turn would help during the sketching and prototyping process.
Userflows
Sketching
I began sketching some ideas for the layout of the app. When I had my ideas fleshed out I moved into wireframing and prototyping.
I wireframed the app in Axure and from there built in some basic functionality to create a prototype. I was then able to take this to users and get their feedback. Through this user testing I iterated several times on the prototypes.
Wireframes & Prototypes
Card Sort
A card sorting exercise was done to help group ways people describe wine - from color, to taste, smell, type of fruit, etc.
